No more. Craftspeople are cleverly aligning behind the “handmade” brand and marketing over the Internet rather than hiding behind cafeteria tables at local fairs.
A group called The Handmade Consortium is even urging shoppers to pledge online to “buy handmade this holiday season, and request that others do the same for me.”
It’s a smart idea, perfect for the time. And oh-so-much-more personal than a gift card could ever be.
Just spend five minutes on etsy.com (an addictive online bazaar of 10,000 capitalistic crafters from around the world) and you’ll see what I mean.
As one “pledge” at BuyHandmade.org put it: “This year, everyone will get a little handmade something or other from me for Christmas! I’d rather spend the money locally then with the retail giants!”