Hey, MasterCard: Leave the Funk Alone

I’m way past objecting to musical artists selling their souls songs to be used in commercials. If Dylan can do it, then anyone can.

But the idea of using Parliament’s “Tear the Roof Off the Sucka” to promote MasterCard seems—well—totally unfunkadelic. Especially with these hapless hoppers.

George Clinton, Bootsy Collins and Bernie Worrell were an outrageously creative force in the 70s. But their message had little to do with buying back-to-school backpacks.

Here’s a video if you want a taste of the real thing. And another, if you want to question brand appropriateness.

The “P” in P-Funk stood for pure. So stop pasteurizing these classics. Now that would be priceless.